When I first saw Latisse advertised, I was dumbfounded. A prescription drug designed to grow longer eyelashes? How is it possible that doctors can create miracle drugs for “inadequate eyelashes” and yet I’ve been walking around with a cough for weeks?
Latisse claims to treat hypotrichosis, an abnormal hair growth condition. Unsurprisingly, the pharmaceutical company turned “inadequate eyelashes” into an urgent cosmetic condition.
In order for the FDA to approve a drug, it must diagnose, prevent or treat a condition. Latisse began as a glaucoma medicine called Lumigan and was approved by the FDA in 2001. During clinical trials, participants noted drastic eyelash growth as a side effect.
According to its Web site, 1.5 million kits have been prescribed- by doctors! The FDA-approved drug is the first and only drug designed to fix the inadequate eyelash problem plaguing the nation.
Latisse is available by prescription only. This means that women with sparse eyelashes are expected to leave their houses and face the harsh scrutiny of society. I imagine a waiting room full of women, crying with insufficient eyelashes to stop their tears.
“Doctor! I am a monster! Please prescribe me this or I will be unloved forever!”
The drug claims to give users longer, fuller, darker lashes in just 16 weeks. A 16-week application kit costs about $120 a month. Good thing the Web site offers a $20 rebate!
Although the commercials credit Allergan as having 60 years of “eye care expertise” I am not convinced.
Side effects for the drug include “increased brown pigmentation of the colored part of the eye,” itching, redness and burning. Eyelid darkening may occur but may be reversible. In other words, it may not be.
Eye pruritus, conjunctival hyperemia, skin hyperpigmentation, ocular irritation, dry eye symptoms and erythema of the eyelid are just some of the problems likely to occur. Once treatment is stopped, eyelashes will return to inadequacy. The FDA warns that continued contact with the outside skin can cause unwanted hair growth.
Check out the rest of the side effects:
Does this seem worth it? I can’t remember the last time I heard girls in a bar bathroom trash talking another girl for her lack of luscious lashes.
Like any designer drug, Latisse has its fair share of celebrity endorsers. Claire Danes and Brooke Shields have signed on as compensated spokeswomen. After pictures of Danes remind me of small spiders creeping from someplace behind her corneas.
The company has spent nearly $15 billion on convincing women they are inadequate. Latisse advertisements downplay the dangers and convince women they have a very real eyelash problem. Ads like these imply genetics have done women wrong and prescription drugs are the only solution.
Why aren’t we focusing on curing real conditions? What ever happened to cancer, diabetes or even AIDS?
If you want longer, fuller and darker lashes, I suggest a coat of mascara. Your eyes won’t change color and you don’t need a prescription.
But if the 1980s taught me anything…
…Lay off the falsies.
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